Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. DuckDuckGo traffic instead registers as referral traffic unless you set up a filter to recategorize it as organic traffic. Speaking of tracking … Chrome may consider DuckDuckGo a search engine, but Google Analytics still doesn’t count it among the 50 odd default search engines it categorizes under organic. Yelp performs well for local queries on DuckDuckGo, so optimizing for Yelp can help locally-focused businesses rank.Ī Google Analytics note. SEOs will want to pay attention to whether more traffic starts coming from DuckDuckGo and think about optimizing for it. It outperformed Bing in terms of user engagement in a 2016 analysis by SimilarWeb.
Why you should care. If current trends continue it’s not outrageous to suggest DuckDuckGo’s market share could eventually exceed Yahoo’s. DuckDuckGo CEO Gabriel Weinberg testified yesterday before Congress on privacy and online advertising. The company’s privacy friendly message has been resonating with many users, which has partly resulted in the search engine’s increasing query volumes. We’ll see whether it drives addition adoption and search volume. The addition of DuckDuckGo to the list of Chrome default options will undoubtedly provide a PR boost. In the U.S., according to StatCounter, the market is more competitive: Chrome is the world’s most popular browser, with a 62 percent market share globally. However, the overwhelming majority of Chrome users don’t do that kind of customization Google is the default default engine.ĭuckDuckGo has also offered a Chrome extension. It prompts users that don’t have the extension currently installed with its privacy pitch: “your data shouldn’t be for sale.”Īccording to TechCrunch, DuckDuckGo has been added in 60 markets, including Argentina, Australia, Belgium, Brazil, Canada, Germany, Denmark, Finland, Greece, India, Mexico, Philippines, South Africa, U.K. In the past users were always free to manually add alternatives to the existing choices, which included Google, Bing, Yahoo, Ask and AOL in the U.S. Most notably, DuckDuckGo has now become one of those options in 60 markets around the world.ĭDG joins the list. Google has reportedly introduced new options into the list of potential “default” search engines available to Chrome users.
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